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Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries (on SEOmoz)
Measuring CTR data in search engine results is notoriously difficult. What I wanted was a simple way to measure the change in CTR for a given search query’s results when I adjusted entries, but nothing existed…. so I built the SERP Turkey tool.
What I’m sharing here is a tool I’ve built that automates the process of evaluating a domains link profile. I’m going to show you the real data I saw for that client (who we knew had bought links) and how you can use the same tool to identify domains that have maybe bought links or other anomalous link profiles.
HTML5 is not a tool but as a toolset; a collection of new features, of which many are ready to use now. Here I outline some common SEO problems and how you can use aspects of HTML5 right now to help with them.
We know the search engines are using social shares and likes to impact the rankings. Both Facebook and Twitter have APIs for pulling in Likes and Tweets, but currently we are left without a public API for doing this with Google’s +1 button. However, I dug about a bit behind the scenes and found their ‘hidden’ API.