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Penguin Survey
I'm gathering some feedback and observations about the Penguin update, which I'll be collating publishing for the community. I'll also be presenting the results at SMX Stockholm.
There are only 15 questions (not all are required - depending on your Penguin experiences), so this shouldn't take more than 5 minutes. Please consider Tweeting the link after you have completed!
Many thanks!
Tom (@TomAnthonySEO)
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* Indicates required question
From your experience, does Penguin hit at the page level or the keyword level? Or both?
*
Page
Keyword
Both
Unsure
What's the first thing you look at when trying to identify if a website has been hit by Penguin?
Your answer
Do lower level links such as directories and articles any longer have a part to play at all in a link building strategy?
*
Yes
No, never.
Sometimes
Unsure
Post-penguin, what percentage of anchor text should be branded?
*
Less than 5%
5-15%
15-30%
30-50%
50-75%
More than 75%
Unsure
Post-penguin, what percentage of anchor text should be neither branded or anchor text (images links or 'click heres')?
*
Less than 5%
5-15%
15-30%
30-50%
50-75%
More than 75%
Unsure
Do you think Google are using the 'link warning' emails to gather more data about websites selling links?
*
Absolutely!
Likely
Maybe
Unlikely
No way!
Unsure
What are your top 3 tools for diagnosing and recovering from Penguin?
Your answer
Can bad links transmit a penalty via a 301?
*
(An 'established 301' is one that was in place for several months before the update hit)
Yes, any 301.
Only established 301s. (won't follow 301 if it's updated)
Only established 301s. (will follow 301 if it's updated)
No
Unsure
Can bad links transmit a penalty via a rel canonical?
*
(An 'established canonicals' is one that was in place for several months before the update hit)
Yes, any canonical.
Only established canonicals. (won't follow canonical if it's updated)
Only established canonicals. (will follow canonical if it's updated)
No
Unsure
When doing link removals, at what point would you feel like you've done enough to send a reconsideration request to Google?
(e.g what % of bad links? need to be removed or just requested? anything else?)
Your answer
Should SEOs be thinking about anchor text at all any more?
*
Yes, just as before. Just from different sources.
Yes, but lower %. Mix in branded links and other non-keyword links.
Just ignore anchor text, get links and don't specify preferred anchor.
Links are dead. Social rules!
Unsure
What types of links do you feel are most likely to trigger Penguin?
Your answer
Panda targeted User Experience, Penguin targeted Manipulative Links. What will the next major update target?
*
Your answer
How long have you found it typically takes to recover from Penguin after removing links and/or filing a reconsideration request?
Your answer
Other observations
Anything else to add about Penguin?
(As much or as little as you like - I might quote you)
Your answer
Do you have a Penguin story / case study you can share?
(Please only share if you don't mind me publishing - if I use it, sites will all get links and you'll be credited)
Your answer
Your details
These aren't require, but would be really helpful if I wanted to get in touch with any followup questions, or if I quote you. I also be able to email you when the results are published.
Your name:
Your answer
Your email:
Your answer
Your website / twitter link
Where do you want me to link to if I quote you?
Your answer
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