Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries (on SEOmoz)

Measuring CTR data in search engine results is notoriously difficult, and with Google’s recent move to HTTPS for logged in users it is probably going to keep on getting harder. What I wanted was a simple way to measure the change in CTR for a given search query’s results when I adjusted entries, but nothing existed…. so I built the SERP Turkey tool.

Google +1 Button SEO – Getting Bulk Counts with the hidden API

Pile of +1 Buttons Now that the Google +1 button is out the Social SEO battle will inevitably be stepped up a gear. We know the search engines are using social shares and likes to impact the rankings, and Google’s +1 button is their way of ensuring at least some of this data is directly in their hands.

So obviously, tracking this data is very important for SEOs, and both Facebook and Twitter have APIs for pulling in Likes and Tweets, but currently we are left without a public API for doing this with Google’s +1 button. With a little digging behind the scenes I managed to find the API they use for the button. So now us SEOs can use it to pull out the Google +1 counts for lists of URLs (if you are interested in the technical details then see the optional section below).

I’ve put together a public Google Spreadsheet which can do all of this automatically for you – you just need to enter a list of URLs and the spreadsheet will pull in the counts for you. To get started, open the spreadsheet (download it right here) and select “Make a copy” from the File menu (you’ll need to be logged into a Google account to do this). Enter the URLs in the the A column (ensuring you pay attention to trailing slashed and they include http:// at the start), and the counts will appear in column B. You should see something like this:

Google Spreadsheet showing Google +1 Counts

Technical Bits

If you want to write your own solution, you can rip the code from the spreadsheet. The URL for the service is:

https://clients6.google.com/rpc?key=AIzaSyCKSbrvQasunBoV16zDH9R33D88CeLr9gQ

It is a JSON-RPC setup, meaning you send a JSON formatted request and get a JSON formatted response. The request should be via POST in the following format:

  1. [{"method":"pos.plusones.get","id":"p","params":{"nolog":true,"id":"http://www.test.com","source":"widget","userId":"@viewer","groupId":"@self"},"jsonrpc":"2.0","key":"p","apiVersion":"v1"}]

The request will be returned like so:

  1. [{"result": { "kind": "pos#plusones", "id": "http://www.google.com/", "isSetByViewer": false, "metadata": {"type": "URL", "globalCounts": {"count": 3097.0} } } "id": "p"}]

Example PHP Code

If you want to implement this server side, here is some example PHP code to get you going:

  1.  
  2. <?php
  3.  
  4.  $url = "http://www.tomanthony.co.uk/";
  5.  
  6.  $ch = curl_init();  
  7.  curl_setopt($ch, CURLOPT_URL, "https://clients6.google.com/rpc?key=AIzaSyCKSbrvQasunBoV16zDH9R33D88CeLr9gQ");
  8.  curl_setopt($ch, CURLOPT_POST, 1);
  9.  curl_setopt($ch, CURLOPT_POSTFIELDS, '[{"method":"pos.plusones.get","id":"p","params":{"nolog":true,"id":"' . $url . '","source":"widget","userId":"@viewer","groupId":"@self"},"jsonrpc":"2.0","key":"p","apiVersion":"v1"}]');
  10.  curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
  11.  curl_setopt($ch, CURLOPT_HTTPHEADER, array('Content-type: application/json'));
  12.  
  13.    
  14.  $curl_results = curl_exec ($ch);
  15.  curl_close ($ch);
  16.  
  17.  $parsed_results = json_decode($curl_results, true);
  18.  
  19.  echo $parsed_results[0]['result']['metadata']['globalCounts']['count'];
  20.  
  21. ?>

There is an interactive demo here: Google +1 Button API demo.

Wrap Up

If you want to track social shares and likes and aren’t already setup with a Google Doc for the Twitter/Facebook parts you can head over to this post on Distilled which will help you get going. Combined with the above and you can build a complete system for tracking social search signals. Have fun!

Competitive Analysis in Under 60 Seconds Using Google Docs (on SEOmoz)

SERP reportFaced with a new client, and having established a list of keywords they need to target, you want to evaluate the competition to find out what sites are dominating the SERPs for these keywords. However… being an SEO you’re a busy guy (or gal), and you need it done right now. I’ve built a Google Docs tool to automagically do exactly that and this post will walk you through it.

Using SEOmoz’s Linkscape API with Google Docs

SEOmoz Linkscape API is an extremely powerful tool for SEOs, but SEOs often do not come from a development background, and might find the API inaccessible to them. Whilst I believe SEOs should learn to code somewhat, I know not everyone is from that school of thought. If you are unfamiliar with the API, then you can see the SEOmoz API wiki; we’re going to be looking at the URL Metrics API.

Luckily, a recent blog post from Ian Lurie details using Linkscape API with Google Spreadsheets. Ian’s post is great, and probably does exactly what you are looking for. What I post here is a modified version the code from his post, which I used to form the basis of a competitive analysis tool detailed in my recent SEOmoz post: Competitive Analysis in under 60 Seconds using Google Docs.

You can see the code in action in my example spreadsheet (you’ll need to copy if and add your SEOmoz API key), or take a peek here:

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