Posts under All Posts

25 Oct 2012

By - 23 Comments

In the 6 months since Google gave birth to the Penguin algorithm update it has had a dramatic effect on the SEO industry. For years Google’s rhetoric had been about quality of content and links, but they’d been unable to back up what they said you should (and perhaps more importantly shouldn’t) do with what the industry saw worked.

View

17 Sep 2012

By - 37 Comments

People talk a lot about APIs in the SEO industry (me especially) – the tools you can build with them, the competitive analysis data you can access, the reports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and, most importantly, the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.

View

15 Apr 2012

By - 121 Comments

Google’s relationship with links has changed over the last 15 years – it started out as a love affair but nowadays the Facebook status would probably read: “It’s Complicated”. I think Google are beginning to suffer from trust issues, brought about by well over a decade of the SEO community manipulating the link graph. In this post I’m going to lay out how I think Authorship, and Google+ are one of the ways that Google are trying to remedy this situation.

View

19 Feb 2012

By - 71 Comments

Recently Mat Clayton from Mixcloud provided a great snippet of Javascript that could be used to record whether visitors to your site were logged into Facebook or not. I extend that idea to present similar code for Twitter and Google+ and then wrap it all up in Google Analytics goodness. Using this code you can monitor which social networks your website visitors are logged into.

View

19 Feb 2012

By - 79 Comments

Here I describe a way to abuse the login mechanism for both Twitter and Google to detect whether a user is logged in to that service. Facebook provides an API for this. So I provide a cross-browser javascript template that works for all 3 networks. If you want to get straight to the code jump to the implementation section or check out the Social Network Login Status Detector Demo.

View

22 Dec 2011

By - 6 Comments

Most SEOs have a veritable plethora of tools but I still get asked often about simple ways to check the main social metrics for a page.

I’ve broken the need for quick checks of these data down into 3 categories and continuing my recent trend of throwing together tools for the SEO community to use I’ve put together 3 tools to help out in these instances.

View