This post details how to setup and use Amazon’s Mechanical Turk with the SERP Turkey tool. If you’re not familiar with SERP Turkey, or want instructions on that tool then you should first read the SERP Turkey introduction. READ MORE

Measuring CTR data in search engine results is notoriously difficult. What I wanted was a simple way to measure the change in CTR for a given search query’s results when I adjusted entries, but nothing existed…. so I built the SERP Turkey tool. READ MORE ON SEOmoz

What I’m sharing here is a tool I’ve built that automates the process of evaluating a domains link profile. I’m going to show you the real data I saw for that client (who we knew had bought links) and how you can use the same tool to identify domains that have maybe bought links or other anomalous link profiles. READ MORE ON SEOmoz

HTML5 is not a tool but as a toolset; a collection of new features, of which many are ready to use now. Here I outline some common SEO problems and how you can use aspects of HTML5 right now to help with them. READ MORE ON Distilled

We know the search engines are using social shares and likes to impact the rankings. Both Facebook and Twitter have APIs for pulling in Likes and Tweets, but currently we are left without a public API for doing this with Google’s +1 button. However, I dug about a bit behind the scenes and found their ‘hidden’ API. READ MORE

Want to evaluate the competition to find out what sites are dominating the SERPs for these keywords? However… being an SEO you’re a busy guy (or gal), and you need it done right now. I’ve built a Google Docs tool to automagically do exactly that and this post will walk you through it. READ MORE ON SEOmoz