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People talk a lot about APIs in the SEO industry (me especially) – the tools you can build with them, the competitive analysis data you can access, the reports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and, most importantly, the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.
Google’s relationship with links has changed over the last 15 years – it started out as a love affair but nowadays the Facebook status would probably read: “It’s Complicated”. I think Google are beginning to suffer from trust issues, brought about by well over a decade of the SEO community manipulating the link graph. In this post I’m going to lay out how I think Authorship, and Google+ are one of the ways that Google are trying to remedy this situation.
Most SEOs have a veritable plethora of tools but I still get asked often about simple ways to check the main social metrics for a page.
I’ve broken the need for quick checks of these data down into 3 categories and continuing my recent trend of throwing together tools for the SEO community to use I’ve put together 3 tools to help out in these instances.